RTracey

  Starter: who are the ASA, what they do, what areas of media they cover and what powers they have? The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice (CAP). They respond to concerns and complaints from consumers and businesses and take action to ban ads which are misleading, harmful, offensive or irresponsible. As well as responding to complaints we monitor ads to check they’re following the rules. They also conduct research to test public opinion and identify where we need to take action to protect consumers. In 2019, we resolved 34,717 complaints relating to almost 25,000 ads. In addition, we resolved 4,469 compliance cases on our own initiative.  As a result of that work, 8,881 ads were either changed or removed. They are able to give sanctions out to companies and that can affect the businesses image and that’s usually enough t

  Name of channel:   Chanel J.A.S (W.I.P) JAS is and acronym standing for Jump scares and spaceships  Genre: (Horror/Sci-fi – both?):  Both, i want to try and focus on both genres on all of the adverts to stay consistent  Give an overview of your idea for your TV channel advertising campaign: g o for a lighthearted comedy style (possibly satire). Pander to a more casual movie fan. Possibly making fun of the nerdy stereotypes that are attached to Sci-Fi and horror and the elitism that comes with it. One person plays the nerdy character (Kent) that maybe is judgemental and one person plays the more chill casual fan (Dave). Included voice over saying a slogan at the end like '[channel name here] made for the Dave's of the world'. I will try and replicate a realistic scenario in which it seems plausible that both someone like Kent and Dave would be watching the same thing is the same environment.  How will this fit the requirements of the brief? The idea of the nerd and the cas

  In 2007, marketing firm Yankelovich, Inc. conducted some research that suggested that the average person would see 5000 adverts per day Advertising norms: Product placement – where a product is featured in the advert Jingle – Recognisable music Slogan – small sentence that’s easily recognisable How much does it cost? (From BBC Media Studies and the Guardian) Advertising costs Broadcast time slots cost advertisers different amounts: a prime time slot during  The X Factor  (ITV 1, prime time, Saturday night) will be more expensive than broadcasting in a slot during  Countdown  (Channel 4, afternoons, week days). The most expensive advertising time slot is during  The X Factor  finals when 30 seconds costs around £200,000. Both Asda and John Lewis have used this time slot to premiere their Christmas campaigns •       Guinness and Chanel have produced some of the most expensive adverts of all time. •       In 2007, the Guinness advert entitled Tipping Point cost £10 millio

 What is Intertextuality? Intertextuality is when the ideas of one media text are referenced into another. There are two types of intertextuality direct and indirect. Indirect is the idea that every director is going to be influenced by the movies and shows that we have watched, so inevitably there is going to be accidental references to other shows and movies Direct is a homage or tribute to another media text these references could also be used through a comedy factor as a parody What are values, attitudes and beliefs? Values, attitudes and beliefs in media are a way of a company showing who they are and what their product is as through showing their values like whether money goes to a charity/notable cause or what they value in general like simplicity or elegance. A companies beliefs are their general outlook of what they want to do white that company whether it is to make money or make a difference in society.  What is the Zeitgeist? The zeitgeist is the current issue of the year o